BUS 506 Marketing and Communication Strategy (3 units)

This course will explore the practical and theoretical aspects of this most crucial component of an organization’s design and operations.  Marketing is the process by which the organization communicates the value proposition or benefits of its products and services.  It is also the process through which an organization can design its product or service offerings.  Particular attention will be paid to the social system and cultural dependencies of marketing strategy and the various ways in which the enterprise can connect with its stakeholders.

Posted in: Individual Course Descriptions, MBA Semester 2