Communication is the co-creation of meaning focusing on how people use content to generate understanding within and across various contexts, cultures, channels, and media. It always includes a communicator, an audience, a subject, and a situation.

Effective communicators understand their own style and the necessity of adapting that style to the communication style of their audience.

The goal of communication is shared meaning. Communication competence is the degree to which a communicator’s goals are achieved through effective and appropriate interaction.

Indicators:

• Has the ability to articulate a well-developed argument, both orally and in writing.
• Understands one’s own communication style and awareness of how one is perceived by others.
• Has the ability to express ideas through language.
• Has the ability to adapt to one’s audience and establish rapport.
• Listens actively and appropriately responds.
• Has the ability to appropriately give and receive feedback.
• Participates effectively in a group setting and can lead a group discussion.
• Demonstrates competent use of technology as a communication tool.