AUSB’s Marketing concentration prepares you for present and future opportunities within this ever-developing and innovative field. Current customer needs and marketing approaches are studied and analyzed throughout the three core aspects of the program:

  • Consumer psychology and decision making: consumer choices and the effects of various marketing strategies on these results
  • Marketing research and forecasting: measuring and modeling consumer preferences
  • Marketing strategy: using consumer and competitor data to determine resource allocation

Our approach to learning and teaching is reflective, experiential, and engaging, led by experienced faculty who demonstrate mastery in their professions. We combine academic instruction and hands-on experience to build important intellectual and professional tools centered around six core purposes – Critical Thinking, Diverse Perspectives, Social Justice, Applied Learning, Communication, and Self-Awareness – designed to graduate globally-aware citizens, socially-responsible leaders, and highly marketable graduates. Learn more

Curriculum Overview

Engaging professors draw from a combination of courses in social and behavior sciences (economics, sociology, psychology) and quantitative studies (accounting, statistics, computer science, management science) to provide a comprehensive classroom experience.

Job Statistic iconMarket researching and specialist jobs are expected to grow at an above-average rate of 32% over the next eight years. (Bureau of Labor)

Antioch University Santa Barbara

Career Opportunities

Just a handful of the broad possibilities:

  • Marketing Assistant
  • Brand or Product Manager
  • Advertising Account Executive
  • Online Retail Agent
  • Market Research Analyst
Antioch University Santa Barbara


Students play an active role in designing internships and externships that get behind the scenes of successful marketing campaigns. Learn by supporting areas such as product development, advertising, marketing research, e-commerce, and customer relations.

Antioch University Santa Barbara

Service Learning

AUSB has a relationship with over 100 community organizations that provide service learning opportunities for students. The BA Service Learning requirement is met by completing 40 service hours with an approved non-profit agency.

BA Marketing

Graduate School Opportunities

AUSB-Pathway-featured-imageAUSB’s BA-to-MBA Pathway Program is the ideal next step for qualifying students who wish to continue on to an MBA in Social Business, Non-Profit Management, and Strategic Leadership.