Serve as an agent of change for our society
Serve as an agent of change for our society
Serve as an agent of change for our society
Communication & Media
Critical thinking, the development of best practices, and the use of media as an agent of change are at the heart of the Communication and Media concentration. This focus prepares future professionals to address the profound affect media of all forms (digital communications, print, electronic, and film) have on various aspects of today’s society.
Our approach to learning and teaching is reflective, experiential, and engaging, led by experienced faculty who demonstrate mastery in their professions. We combine academic instruction and hands-on experience to build important intellectual and professional tools centered around six core purposes designed to graduate globally-aware citizens, socially-responsible leaders, and highly marketable graduates; global and intercultural awareness; holistic personal development; competence for professional pursuits; and praxis for social justice. Learn more
In addition to courses that delve into the narrative process and forms of message distribution, the concentration incorporates psychology, business, education, global studies, and multicultural perspectives to provide a complete picture of the field.
Students are strongly encouraged to complete several of the following courses (chosen in consultation with an Academic Advisor):
|Interpersonal Communication in a Media World
COM 321 Interpersonal Communication in a Media World (3)Over the last decade, technology has compressed the world into a global village. Even though communication between dyads are now immediate and easily accessible, understanding the effects of interactions and relational development through the use computer mediated communication has brought new challenges in our world. This course examines different theoretical and practical approaches in understanding the effects of interactions (pros and cons), how relationships are developed, maintained, and terminated, and perceptions in a media saturated world.
COM 322 Documentary Filmmaking (3)Documentaries are powerful tools in accomplishing social justice work. They not only tell the story of the injustice and its impact but can bring about awareness and change through informing and mobilizing others. In addition, the advent of hand-held media devices, like smart phones, have put the power of the media into nearly everyone’s hands. This class will focus on how to use documentary filmmaking to address social justice issues. Students will learn how to document people, places, and things around them, interpret the material gathered and produce a visual nonfiction story. We will focus on story structure and using simple and easy-to¬access media tools for creating a short documentary.
COM 323 Social Media (3)The emergence and diffusion of technology has provided us with two different realms to reside in: the real world and the social media world. Social media has drastically changed how we communicate with each other, from societal to individual levels. The question we will examine in this course is how do social media shape our lives and more importantly, how do we want it to shape our lives? This course examines different theoretical and practical approaches in understanding the effects of social media in our media saturated world. We will discuss how social media affects perceptions, relationships, education, business, global, and our identity.
COM 325 World Media (3)The right to communicate was enshrined in the United Nations Charter on Human Rights more than 60 years ago. This was long before much of the media that we now take for granted was even imagined in this country, let alone much of the rest of the world. This course will examine what the right to communicate means within a social justice framework and how it plays out in various parts of the world and for various communities of interest. We will examine a variety of media and the ways that they are or can be used for good and ill; how the producers impact content delivery; what best practices are; and how to remedy poor practices.
|Contemporary Issues in Film/Video Media
COM 327 Contemporary Issues in Film/Video Media (3)This course is an exploration of theories of media, technology and culture as they relate to the study of cinema, focusing in particular on the age of “new media” or computer technologies. Increasingly new forms of technology are transforming the way we perceive and interact with moving images. Survey of central concepts and major theoretical debates associated with film/video in relation to new media, putting these debates in the context of film’s relation to other now older media such as photography, television and home video. Topics will include: indexicality in relation to digital technology, remediation, the virtual, information theory, convergence culture, software studies, digital animation and special effects, gaming and interactivity.
|Social Justice Documentary Filmmaking
COM 330 Social Justice Documentary Filmmaking (3)Documentaries are powerful tools in accomplishing social justice work. They not only tell the story of the injustice and its impact but can bring about awareness and change through informing and mobilizing others. In addition, the advents of hand-held media devices like smart phones, have put the power of the media into nearly everyone’s hands. This class will focus on how to use documentary filmmaking to address social justice issues. Students will learn how to document people, places, and things around them, interpret the material gathered and produce a visual nonfiction story. We will focus on story structure and using simple and easy-to-access media tools for creating a short documentary.
|Digital Storytelling: Online Magazine Publication
COM 332 Digital Storytelling: Online Magazine Publication (3)The design and production of Antioch’s own online magazine provides the unique opportunity to publish a magazine with rich media and interactivity. Digital Storytelling is an emerging term that uses new digital tools to help ordinary people tell their own “true stories” in a compelling and emotionally engaging form. Using new models of content development and distribution, the magazine will create strategies for reader engagement and focus on publishing multimedia stories of interest to the Antioch community: activities & events; alumni stories; social justice issues; student and faculty profiles. Cross-platform distribution to a number of mobile, tablet and desktop devices combined with search optimization will provide increased audience reach; sophisticated analytics will be able to measure readership and engagement.
|Exploration of Film
COM 333 Exploration of Film (3)The class explores the aesthetics of film including visual grammar of cinema, studying how film is created and how it functions, both at an historical and critical level. Throughout the course students have the opportunity to analyze several films in depth and be exposed to a variety of stylistic influences ranging from the Hollywood tradition to the International Art Cinema.
|Media, Communication & Culture
COM 350A Media, Communication & Culture (3)History, theory, research, and issues surrounding mass communication are the subject of this course, which focuses on a critical survey of radio, television, newspapers, and magazines as instruments of mass communications. The behavior of audiences of the mass media is analyzed. Topics include ethics, persuasion, and media in relation to violence and minorities in society.
COM 352 Public Speaking (3)This experience-based course in public speaking includes the preparation and presentation of a number of speeches. Topics include research, outlining, support of ideas, ethos, audience analysis, style and delivery. Students learn to evaluate critically their own speaking and that of others. Emphasis is on performance and improvement of targeted speech behaviors.
COM 355 Intercultural Communication (3)Technology has compressed the world into a global village composed of myriad international and non-dominant domestic cultures. Communication between cultures is essential but complicated by different contexts, values, expectations, and perceptions. This course examines different theoretical and practical approaches to the complexities of both verbal and non-verbal communication across cultures. Communication styles of various nationalities are examined along with such issues as dominance, gender, religion, prejudice, time, distance, and silence.
COM 358 Group Dynamics (3)This course examines theories and research about groups, and applications of social psychological (rather than clinical) notions of group processes. The course provides a setting in which students engage in both didactic and experiential learning about group roles, group development and task oriented and non-rational group dynamics. Topics include, among others: group functioning, development, role emergence and differentiation, leadership and authority, scapegoating and the relationship between these and non-rational behavior.
|Advertising & Culture
COM 374 Advertising & Culture (3)Advertising is one of the most pervasive forces in modern culture. This class represents an overview of the advertising industry and its impact on society. Topics include the history and structure of the industry, consumer culture, persuasion theories, political advertising, children and advertising, sexuality, technological aspects, globalization, and ethical implications. Students analyze both print and television advertising and study the key role that research plays in planning and evaluating ad campaigns.
|Media, Technology and Children
CDE 306 Media, Technology and Children (3)This course is a study of the impact of modern media upon the physical, cognitive, social, and emotional development of children. A critical exploration of communications through such channels as television, music, magazines, the Internet, and video games will be conducted. The positive as well as the negative manner in which the media influence the attitudes, values, and behaviors of young audiences will be examined.
|Language Development and Acquisition
HDV 458A Language Development and Acquisition (3)This course combines the study of cognitive, personal, and social development with the study of the psychophysical dimensions of first- and second-language acquisition, language structure and its use, and the developmental and sociocultural factors that affect language learning and use. Genetic and social factors influencing cognitive and social development are studied. Candidates review contemporary theory and research on first and second language acquisition and use. The course also reviews current theory and research on how the variables of development, class, and ethnicity impact language learning. Then, the course focuses on dialects and standard languages, the implications of the differential status of language and dialects, value systems, acculturation patterns, and language environments. Finally, relevant federal and state laws, policies, and legal requirements governing the education of second language learners are studied, along with a review of different school-based programs designed to support English language development. This course is offered by the MAE Program.
|Integrated Marketing Communications
MKT 301 Integrated Marketing Communications (3)This course provides a broad introduction to integrated marketing communications (IMC). Students learn the elements of a strategic communications plan. In the class, students also review marketing mix development in various product/service life stages of a company. This helps students gain an understanding that the integrated communications plan must tie to business goals, audience relevancy, market penetration, and measurable results. Lastly, students gain an understanding of how to plan and implement an integrated marketing communications plan from the viewpoints of advertising agencies, businesses, and nonprofit organizations.
MKT 305 Strategic Marketing (3)This course will provide an overview of strategic marketing techniques and the practical application of these methods as applied to small business, start-ups, and large corporations. Topics to be addressed and discussed include: the evolution of online, mobile and social marketing and its crucial role as a driver of growth, structured approaches to marketing campaigns, use of market research, market segmentation and targeting, positioning, branding, product development and pricing. The analysis of effective media channels for targeted marketing campaigns and methods used to measure and track results will also be covered. In addition to analyzing an existing company’s strategic marketing initiatives, each student will also create a strategic marketing plan for a business, product or service of his or her choice.
WRT 311 Creative Writing (3)This course is an explanation of short fiction, creative nonfiction, poetry and drama for students who seek an adventure in creative writing. Students will use their imagination to play with various writing techniques, which are relevant to all types of writing and genres. Through discussion and written exercises, students will write across genres and discover how they share similar sources and build on similar skills.
|Creative Non-Fiction Writing
WRT 319 Creative Non-Fiction Writing (3)This course explores the nonfiction genre, which celebrates the author’s subjective experience and impressions. Studied forms include personal (lyrical) essays, memoirs, travel and nature articles, profiles, interviews, narrative and human interest stories, and literary journalism. Using Classical examples, students will examine the unique role of creative non-fiction in literary discourse and public debate.
|The Personal Journal: Literature and Self Discovery
WRT 339 The Personal Journal: Literature and Self Discovery (3)Historical and contemporary uses of journals and diaries to record reflections, feelings, and events of daily life will be considered in this class, along with ways to use this creative process to survive some of life’s more difficult transitions. The course includes selected readings and weekly journal writing exercises utilizing guided imagery, dialogue, the portrait, and the not-posted letter.
Roger Durling has been at the helm of the Santa Barbara International Film Festival for the past 12 years.
Nels Henderson has done graphic design and marketing for over 20 years and is currently a Senior Web Manager for Citrix Online Services based in Goleta, CA.
Nico's research and interests focus on documentary films, film in relation to contemporary art practices, French film history, as well as film theory and criticism.
Just a handful of the broad possibilities:
- News Reporter
- Public Relations
- Social Media Marketing
Prepare for your future with creative and technical experience in print, broadcast, or electronic media in corporate, public, government, and nonprofit settings.
AUSB has a relationship with over 100 community organizations that provide service learning opportunities for students. The BA Service Learning requirement is met by completing 40 service hours with an approved non-profit agency.
“The faculty are really engaged with their students. I feel you can reach out to them and talk to them. They really try their best to understand me as a student.”
- Tresor Bayibsa
BA, Communication & Media concentration
Social Justice Documentary Film Festival
Below is a sampling of films premiered at the Social Justice Documentary Film Festival. These films were produced by students in the 10-week Documentary Filmmaking class and were the first films produced by most of the students.
The First Night
by Mishan Warnakulasuriya
by Karoline Karlsen
by Helen Rosales
Graduate School Opportunities
For qualifying students looking to continue on into a graduate program, AUSB’s BA-to-Graduate Pathway Program provides a seamless transition from the Communication and Media concentration into one of several advanced degree options: Master of Business Administration (MBA), Master of Arts in Clinical Psychology, or Doctor of Psychology in Clinical Psychology (PsyD).