BA in Liberal Studies with a Concentration in Communication and Media (COM)
The Communication and Media concentration is designed to provide students with an interdisciplinary understanding of how massive changes in the media-from global digital communications, wireless networks, Web 3.0, and persistent connectivity-are transforming media usage and media industries around the globe. The program explores how all mediated forms (film, print, digital, and electronic) affect people, organizations, and cultures with a focus on training critically aware professionals for advanced careers in media. Courses help students explore their own values and practices as well as how they shape the values and practices of others through producing media.
The Communication and Media Studies concentration is ideal for people interested in a career in communications and/or media related fields in corporate, public, government and nonprofit organizations. Potential careers include: marketing director, web analyst, public relations executive, producer, journalist, new media strategist, e-commerce account executive, content writer, filmmaker, videographer, public information, online marketing, blogger, web designer, and advertiser.
The Communication and Media concentration is built upon a foundation of courses related to crafting a narrative/message and purposefully moving that message into the world through various forms of distribution. An emphasis is placed on media as a change agent global culture. Courses in the related disciplines of psychology, business, education, global studies, and multiculturalism round out the curriculum. Students are encouraged to use independent studies and internships to focus the concentration in areas of specific interest regarding personal and professional goals.
In addition to the BA degree requirements, students pursuing any concentration must complete a minimum of 30 and a maximum of 60-quarter units with at least 24 upper-division units completed at AUSB.
Students are strongly encouraged to complete several of the following courses (chosen in consultation with an Academic Advisor):
- Interpersonal Communication in a Media World
- Documentary Filmmaking
- Social Media
- World Media
- Contemporary Issues in Media
- Social Justice Documentary Filmmaking
- Digital Storytelling: Online Magazine Publishing
- Exploration of Film
- Media Communication & Culture
- Public Speaking
- Intercultural Communication
- Group Dynamics
- Advertising & Culture
- Media, Technology & Children
- Language Acquisition & Development
- Integrated Marketing Communication
- Strategic Marketing
- Creative Writing
- Creative Non-Fiction Writing
- Personal Journal