Business & Entrepreneurship

BA in Liberal Studies with a Concentration in Business & Entrepreneurship

This concentration prepares students for management roles within an established business or organization, as well as preparation to venture into the realm of entrepreneurship.  The Business & Entrepreneurship concentration is designed to provide students with a broad, yet practical understanding of the complex global social, political, and ethical issues involved in business management. 

Business Management & Leadership

Designed to develop critical thinking and creative problem solving skills from an interdisciplinary perspective, students study ethical and social values as they address a wide range of practical management issues. AUSB’s concentration assists students in developing the knowledge necessary to critique economic, business, and other organizational activity, as well as to develop ideas to extend decision-making options within the profession.

This concentration is ideal for people who seek to hold leadership or management positions in a corporate, public, government, or nonprofit organizations, or start a business of their own.


This concentration is built upon the foundation of a core of traditional business courses in management, entrepreneurship, ethics, human resources, budgets and finance, marketing and organizational culture.  This focus is enhanced for the modern era with studies in global economics and sustainable business strategies. Courses from other disciplines, such as studies of communication and media, psychology, and multiculturalism, are used to enrich the concentration.  Students are encouraged to use independent studies and internships to focus the major in areas of specific interest regarding personal and professional goals.

In addition to the BA degree requirements, students pursuing any concentration must complete a minimum of 30 and a maximum of 60-quarter units with at least 24 upper-division units completed at AUSB.

Students are strongly encouraged to complete several of the following courses (chosen in consultation with an Academic Advisor):

  • Business Finance
  • Leadership & Project Management
  • Managing in a Global Environment
  • Management: Best Practices
  • Organizational Strategy & Culture
  • Business Ethics & Social Responsibility
  • Human Resources & Legal Issues
  • Internship (to be determined in consultation with Academic Advisor)
  • Social Media
  • Public Speaking
  • Intercultural Communication
  • Group Dynamics
  • Advertising & Culture
  • Sustainable Business Practices
  • Entrepreneurship
  • E-business & E-commerce
  • Business Planning & Development
  • History of Globalization
  • Conflict Management I:  Nature & Cause of Conflict
  • Global Economics
  • Strategic Marketing
  • Public Policy
  • Macroeconomics
  • Pacific Rim Cultures & Communities