Succeed in a corporate or startup business
Succeed in a corporate or startup business
Business & Entrepreneurship
Whether you are preparing for entrepreneurship or looking to rise as a leader within an existing organization, AUSB’s Business Management and Entrepreneurship concentration provides students with the broad knowledge they need to tackle diverse and complex issues within the business world.
Our approach to learning and teaching is reflective, experiential, and engaging, led by experienced faculty who demonstrate mastery in their professions. We combine academic instruction and hands-on experience to build important intellectual and professional tools centered around six core purposes – Critical Thinking, Diverse Perspectives, Social Justice, Applied Learning, Communication, and Self-Awareness – designed to graduate globally-aware citizens, socially-responsible leaders, and highly marketable graduates. Learn more
Coursework in this concentration will explore topics in a social, ethical, political, and global context, paying particular attention to sustainable practices and global stewardship. The core courses provide a deep understanding of:
- Human resources
- Budget and finance
- Organizational culture
- Global economics
- Sustainable business strategies
- Media, psychology, and multiculturalism
Students are strongly encouraged to complete several of the following courses (chosen in consultation with an Academic Advisor):
MGT 3200 Business Finance (3)Whether you are a business executive, entrepreneur, or would-be investor, understanding and assessing the fiscal health of a business is paramount to making sound financial decisions. In this course, we examine key aspects of financial management from micro-level health assessment of a business, to macro-level decision-making in financial markets. Students will gain theoretical and practical knowledge for understanding, forecasting and managing financial issues within an organization. Course topics include operating and capital budgets, financial reports, financial analysis, and fiscal controls.
|Leadership & Project Management
MGT 3220 Leadership & Project Management (3)Project management is a continuous challenge for most of us. We manage projects daily – social, academic, and/or professional. The recorded history of project management has changed from a time when only engineers were in charge of large-scale projects to what we experience today, where homemakers, students, community advocates, and all levels of business associates lead and support team projects. This course focuses on the essential aspects of project leadership and management, covering the six fundamentals of project management: defining the scope, initiating, planning, launching, executing, and closing the project. These fundamentals are viewed from both the perspectives of the project leader and the project member. Topics include the dimensions of leadership, determining the direction, scheduling, managing risk, and creating a healthy team environment.
|Managing in a Global Environment
MGT 3230 Managing in a Global Environment (3)The global workplace is ubiquitous. In today’s business community, we find dispersed companies interfacing with contractors, subcontractors and strategic partners in every part of the globe. Each alliance brings with it cultural differences that impact communication, decision making, project management, leadership style, conflict management techniques, and relationship-building. This class explores cultural differences in the global environment from the perspectives of power, risk-taking and individual perception. Students learn how trust, an essential component to successful business ventures, is exhibited in select cultures, and experience how genuine overtures of trust can be misunderstood due to cultural perceptions.
|Management: Best Practices
MGT 3681 Management: Best Practices (3)This course will focus on best practices management with a primary emphasis on what constitutes best practices in leadership and management in today’s complex world. This course will focus on the importance of the leader as teacher within the organization and community. Students will explore how leaders emerge, and learn to understand the importance of visionary leadership within a framework of social responsibility. The course will delve into the aspects of servant leadership that emphasizes collaboration, trust, empathy, and the ethical use of power. Leading in a diverse world, leading in a time of crises and complexity, and how today’s leaders and managers handle change today and into the future will also be examined.
|Organizational Strategy and Culture
MGT 3741 Organizational Strategy and Culture (3)This course explores the improvement of organizations through planned, systematic, long- range efforts focused on the organization’s culture and its human and social processes. This exploration uses behavioral science techniques to diagnose current and potential organizational problems. The course then applies theory, practice and research to determine appropriate interventions to address the problem. Long-range strategies for prevention of future organizational problems are also discussed. The course will emphasize case studies and the use of role-playing by students to develop insights into the best use of interventions.
|Business Ethics and Social Responsibility
MGT 3750 Business Ethics and Social Responsibility (3)This course explores the wide-ranging impact of management decisions, policy making, and strategy on communities and society. Internal and external political and social environments, ethical dilemmas faced by managers and executives, and the impact of “whistle blowers” are also covered. Students will initially analyze these issues within the context of ethical philosophy, later exploring the conditions and norms, which motivate institutional behavior, working relationships, and moral choice.
|Human Resources and Legal Issues
MGT 3850.SB Human Resources and Legal Issues (3)This course provides an in-depth understanding of the human resources function and related legal issues and their impact on the professional manager. Subject areas include: employee relations, compensation practices, collective bargaining, human resources planning, quality of work life, employment law and affirmative action.
To be determined in consultation with Academic Advisor
COM 3230 Social Media (3)The emergence and diffusion of technology has provided us with two different realms to reside in: the real world and the social media world. Social media has drastically changed how we communicate with each other, from societal to individual levels. The question we will examine in this course is how do social media shape our lives and more importantly, how do we want it to shape our lives? This course examines different theoretical and practical approaches in understanding the effects of social media in our media saturated world. We will discuss how social media affects perceptions, relationships, education, business, global, and our identity.
COM 3520 Public Speaking (3)This experience-based course in public speaking includes the preparation and presentation of a number of speeches. Topics include research, outlining, support of ideas, ethos, audience analysis, style and delivery. Students learn to evaluate critically their own speaking and that of others. Emphasis is on performance and improvement of targeted speech behaviors.
COM 3550 Intercultural Communication (3)Technology has compressed the world into a global village composed of myriad international and non-dominant domestic cultures. Communication between cultures is essential but complicated by different contexts, values, expectations, and perceptions. This course examines different theoretical and practical approaches to the complexities of both verbal and non-verbal communication across cultures. Communication styles of various nationalities are examined along with such issues as dominance, gender, religion, prejudice, time, distance, and silence.
COM 3580.SB Group Dynamics (3)This course examines theories and research about groups, and applications of social psychological (rather than clinical) notions of group processes. The course provides a setting in which students engage in both didactic and experiential learning about group roles, group development and task oriented and non-rational group dynamics. Topics include, among others: group functioning, development, role emergence and differentiation, leadership and authority, scapegoating and the relationship between these and non-rational behavior.
|Advertising & Culture
COM 3740 Advertising & Culture (3)Advertising is one of the most pervasive forces in modern culture. This class represents an overview of the advertising industry and its impact on society. Topics include the history and structure of the industry, consumer culture, persuasion theories, political advertising, children and advertising, sexuality, technological aspects, globalization, and ethical implications. Students analyze both print and television advertising and study the key role that research plays in planning and evaluating ad campaigns.
|Sustainable Business Practices
ECO 3760 Sustainable Business Practices (3)In this course students explore sustainability issues and challenges affecting new and existing businesses in today’s global market. Environmental, social, ethical and cultural perspectives are addressed, and their impact on effective sustainable business management. Students reflect upon the truth about green business, carbon foot printing, green marketing, green management and finance. Students gain awareness of the potential for a paradigmatic shift in resource management, and sustainability frameworks and explore zero waste concepts. Students investigate multiple global approaches to sustainable business management and gain a solid understanding of managing without growth and a steady state economy that lead to effective integration of social, ecological and economic realities.
ENT 3000 Entrepreneurship (3)This course provides students with an in-depth understanding of entrepreneurship, the entrepreneurial process, and the vital role played by entrepreneurs in the 21st century global economy. This is a project-based course, mixing theory with practice, and challenges students to (1) explore and critique case studies; (2) apply theoretical principles and concepts to real world ideas and situations; and (3) develop and articulate their own entrepreneurial vision.
|E-business and E-commerce
ENT 3770 E-business and E-commerce (3)This course provides students with a broad overview of the concepts and principles of e-business and e-commerce and addresses the need for all businesses, including traditional business models, to incorporate an online presence into their existing structure. Students focus on the digital value chain for eBusiness and eCommerce and including: eProducts and eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer relationship management. In addition to business models and business webs, digital procurement and marketing processes such as electronic negotiation processes, security questions with digital signatures, as well as electronic supplier relationship management, cyber law, and customer relationship management are also addressed.
|Business Planning and Development
ENT 3790 Business Planning and Development (3)Small business is the dominant form of business in the United States, and reliance on the services provided and jobs created by small companies is integral to our economic development. In this course, students identify management and financial concerns unique to the small business owner, and study models for small business growth, product or service innovation, and long-term sustainability. Students analyze the risks and rewards of potential growth opportunities and address fundamental marketing concepts, theories, principles of marketing new products in the global marketplace and the associated ethical dilemmas. Students discover the technologies that can boost competition and how to attract private investors and bankers for expansion.
|History of Globalization
GBL 3000 History of Globalization (3)The goal of this course is to explore the history of globalization from several different angles to allow students to develop a strong foundation in knowledge about the different perspectives available in the scholarly community. Starting from a basic definition of globalization and developing critical thinking regarding the areas of global political influence, global military influence, and global economic influence in a historic sequence. Review of philosophies for each of the influence areas supported by group projects and interactive classroom activities will allow the students to get a broad overview of how globalization developed and why it has taken on such a dominant role in current global political and business discussions.
|Conflict Management I: Nature and Cause
GBL 3140 Conflict Management I: Nature and Cause (3)An interdisciplinary examination of individual, group, organizational, national and transnational conflicts in the ‘Ages of Globalization and Terrorism.’ The world is irreversibly interdependent and marked by the free flow of capital, goods, people, knowledge and ideas, and at the same time subject to the increasingly turbulent forces of nationalism, ethnicity, religion and the spread of destructive technological capabilities (nuclear arms). By examining the root causes of conflict from the perspective of biology, psychology, economics and business, politics and technology, students will delve into the nature and sources of modern conflict, the strategies and tactics most often employed by disputants and the dynamic and structural forces that cause conflict to escalate, stalemate, deescalate and ultimately settle.
GBL 3610 Global Economics (3)Beginning with a review of essential concepts in economics, this course focuses on the international and cross-cultural nature of contemporary economic phenomena. Emphasis is on macroeconomics, rather than microeconomics. Theoretical concepts are applied to specific cases, such as economic relationships between the US and Japan, Mexico, and other countries.
MKT 3050 Strategic Marketing (3)This course will provide an overview of strategic marketing techniques and the practical application of these methods as applied to small business, start-ups, and large corporations. Topics to be addressed and discussed include: the evolution of online, mobile and social marketing and its crucial role as a driver of growth, structured approaches to marketing campaigns, use of market research, market segmentation and targeting, positioning, branding, product development and pricing. The analysis of effective media channels for targeted marketing campaigns and methods used to measure and track results will also be covered. In addition to analyzing an existing company’s strategic marketing initiatives, each student will also create a strategic marketing plan for a business, product or service of his or her choice.
POL 3470 Public Policy (3)This course examines the dynamics of public policy formation. Through reading case studies, interviewing public officials and private sector representatives and observing community groups and government agencies in action, students learn to analyze local issues. Students gain an understanding of the political process on state and federal levels as well as the local arena. Areas of analysis may include: local and/or national policies on business, labor, human services, energy and environment.
QNT 3600 Macroeconomics (3)Economics is the study of the choices which are made because of the scarcity of resources, the institutions which facilitate those choices, and the outcomes that occur in various market environments. This course introduces economic analysis of aggregate employment, income, and prices. Topics include major schools of economic thought; aggregate supply and demand; economic measures, fluctuations, and growth; money and banking; stabilization techniques; and international trade. Upon completion, students should be able to evaluate national economic components, conditions, and alternatives for achieving socioeconomic goals.
|Pacific Rim Cultures & Communities
SOC 3050.SB Pacific Rim Cultures & Communities (3)This course examines the cultures of various countries that comprise the Pacific Rim. Students are informed through the analysis of cultural norms, values and beliefs of Pacific Rim communities, both within the US and around the world. Through the application of critical thinking skills, students will compare and contrast certain Pacific Rim cultures, learn how history, climate, geography, and trade impact relationships, and explore the contribution that this dynamic area of the world makes to the global community.
Pernille received her Master’s in Economics from the University of Copenhagen and an MBA from the Monterey Institute of International Studies.
Received her Master’s of Arts degree at the School for International Training in Brattleboro, Vermont and is a practicing interculturalist, consulting with domestic and international corporations and assisting clients to develop their workforce through global leadership, management and team development.
John Forhan’s career included civil rights law practice, serving the Carter Administration and private law practice in Santa Barbara.
Business Management and Entrepreneurship graduates go on to pursue successful leadership careers in a variety of professional settings (corporate, public, government, and nonprofit), and they are on the forefront of socially just and ethical practices. In addition, graduates gain the skills to put their own ideas into action and start their own business endeavors.
“The business courses that I have taken have provided me with new perspectives that I can apply in the real-world. And my interaction with foreign students provides insight on how business is transacted in other parts of the world.”
– Donald Burdick
BA, Business & Entrepreneurship
Graduate School Opportunities
AUSB’s BA-to-MBA Pathway Program is the ideal next step for qualifying students who wish to continue on to an MBA in Social Business, Non-Profit Management, and Strategic Leadership.