BA Program Concentrations
Antioch University Santa Barbara’s B.A. program has seven structured Concentrations.
Business & EntrepreneurshipBuilt upon a core of traditional business courses, students develop a broad yet practical understanding of business management strategies and learn the practical skills necessary to be a successful entrepreneur. Learn More
Applied PsychologyThe Applied Psychology concentration provides theory and intervention methods that modify behavior, teach client skills, or support individuals who are experiencing psychological distress. It provides students with knowledge of psychology across multiple sub-disciplines including clinical, community, and developmental. Learn More
Child Development & EducationStudents gain an understanding of child & adolescent development, family systems, and social context that provides them with the skills and knowledge to become caregivers and educators with effective tools to help children develop to their fullest potential.
Communication & MediaThis interdisciplinary program provides students with an interdisciplinary experience designed to lead to meaningful careers in communications and media and understand the critical role of media in a global and multicultural society. Students learn to utilize media in all forms - film, print, digital, and electronic. Learn More
MarketingDesigned to give participants the knowledge, skills, and capabilties to succeed as marketing professionals who use new digital tools and understand the elements of marketing strategy, such as market-focused culture, customer and competitor analysis, value delivery, pricing, relationship management, brand management, and marketing communication. Learn More
Environmental StudiesThe Environmental Studies concentration emphasizes ecosystems around the world, focusing on the ethical, economic, and political issues that affect them. Students gain skills to advocate for sustainable causes and policy development through an interdisciplinary grounding in conversation issues.
Liberal ArtsIn this flexible curriculum, students customize their education by selecting courses across disciplines for knowledge in a wide range of subjects while acquiring 21st century job skills such as communication, collaboration, critical analysis and creative problem solving that are required in many occupations.